No other tan comes close
No longer a beauty industry secret, Loving Tan is a cult favourite amongst beauty influencers and A-list stars providing professional strength formulas for a deep, natural looking tan.
Made by tan lovers, for tan lovers
Made with premium, organic and naturally-derived ingredients, Loving Tan allows you to easily achieve a natural looking tan anywhere, anytime
Natural olive colour
Built-in colour guide
Not sure where to start?
Let us do the thinking so that you don’t have to. Perfect as a gift or for yourself, we’ve specially curated our cult favourites for you to achieve the most natural looking, deep tan.Shop Gifts & Sets
Unsure of your shade?
Discover your new favourite tanning product by Loving Tan with our Shade Finder. Find your ideal shade and desired finish for a natural, flawless tan.Find your shade