Your Cart

Free express shipping on Australian orders over ${ shipping_limit | money }

Congratulations. You qualify for free express shipping!

${ item.product_title }

FREE

${ item.original_price | money }${ item.final_price | money }

${ item.final_price | money }

${ discount_code_no_reactivity } (${ item.original_price | money })

${ upsell.title | title }

${ upsell.tags | tag }

${ upsell.compare_at_price | money }

${ upsell.price | money }

FREE

${ error }
REMOVE DISCOUNT: ${ discount_code_no_reactivity }

Your cart is empty.

Shop Now

SUBTOTAL

${ normal_total_price | money }

${ total_price | money }

or ${ split_payment } interest-free payments of ${ total_price/split_payment | money } with

Checkout
The original high performance, salon inspired tan.

No other tan comes close

No longer a beauty industry secret, Loving Tan is a cult favourite amongst beauty influencers and A-list stars providing professional strength formulas for a deep, natural looking tan.

Made by tan lovers, for tan lovers

Made with premium, organic and naturally-derived ingredients, Loving Tan allows you to easily achieve a natural looking tan anywhere, anytime

Natural olive colour

Natural olive colour

Professional strength

Professional strength

Built-in colour guide

Built-in colour guide

Quick dry

Quick dry

Cruelty-free

Cruelty-free

Not sure where to start?

Not sure where to start?

Let us do the thinking so that you don’t have to. Perfect as a gift or for yourself, we’ve specially curated our cult favourites for you to achieve the most natural looking, deep tan.

Shop Gifts & Sets
Unsure of your shade?

Unsure of your shade?

Discover your new favourite tanning product by Loving Tan with our Shade Finder. Find your ideal shade and desired finish for a natural, flawless tan.

Find your shade

“This mousse is so good, it completely fooled 6 other beauty editors.”

Company 1

“For true tannoisseurs, this paraben free self tan is supercharged with salon strength erythrulose for a deep olive tone that lasts as long as a spray.”

Company 2

“Literally the best tanning solution ever.”

Company 3

“Most tanners are unfortunately created with fair-skinned people in mind, but brands like Loving Tan are making the market more inclusive.”

Company 4

"Being one of the whitest girls in the world, I was obsessed with how to get the best self-tan.” Charlotte Tilbury likes Loving Tan for its believable color.

Company 5

Follow us on @lovingtanofficial