Self-tan might seem like magic, but in truth, it’s science. At Loving Tan, we combine premium active ingredients with years of expertise to create products that deliver your most natural-looking tan, every time. Here’s what really happens when you tan.
There is no such thing as a ‘safe’ sun tan, and 90% of visible skin changes linked to aging are caused by sun exposure. Self-tanning offers a safe, sun-free alternative, so you can enjoy a natural, year-round glow while protecting your skin from harmful UV rays.
The hero ingredients
We use dual active ingredients in our self-tan to achieve the most natural-looking tanning results.
The secret to self-tan is Dihydroxyacetone (DHA)—a naturally derived sugar that’s safe, skin-friendly and effective. When DHA meets the amino acids in the top layer of your skin, it reacts and mimics a natural tan colour.
The second active in our self-tans is another naturally derived active, Erythrulose. It works alongside DHA to slow the tanning process and create a more even, long-lasting colour.
The result of this dual active formula? A long-lasting bronze colour that mimics the look of a natural tan, without any UV exposure.
Glow in progress
Our dual active ingredients, DHA and Erythrulose, are naturally clear. So, we add a tinted colour guide to every Loving Tan formula. This visible tint shows exactly where you’ve applied, making it easy to achieve a flawless, even application.
When you rinse off your tan, it can be confusing to see all the colour rinse down the drain–especially for beginners. The colour rinsing off is just the tinted colour guide, not your tan. The clear actives stay on your skin, continuing to develop into your final shade over the next 24 hours. For best results, rinse with only water and skip applying lotions or oils during this time to ensure nothing interferes or stops your tan from developing in full.
The Loving Tan difference
Not all tans are created equal. At Loving Tan, we elevate your self-tanning ritual with premium ingredients and our proprietary DHA blend, delivering a natural-looking tan every time, so you can self-tan with confidence.
Our community loves our Loving Tan formulas for their easy application, tinted colour guide that makes application foolproof, and professional-strength colour payoff that develops into a radiant, natural bronze. Enriched with nourishing ingredients like aloe vera, our mousses are designed to be long-lasting, fade evenly, and leave skin feeling hydrated. With a pleasant scent, non-sticky texture, and quick-drying formula, we make achieving your perfect tan effortless.
Why you'll love Loving Tan
Professional strength formulas
Contains high concentrations of active ingredients for a darker tan in one layer.
Natural colour
The highest quality ingredients are used to ensure you achieve the most natural-looking tan.
Skincare-infused benefits
Enriched with skin-loving ingredients for a longer-lasting tan.
Tinted colour guide
Contains a visible tint, making application foolproof.
Quick dry
Dries in as little as 60 seconds.
Customisable shades
To suit every skin tone, type and occasion.
Proudly dermatologist-tested, cruelty-free, and Australian-made.
It’s not just self-tan. It’s science, refined.
Your best tan, decoded
With Loving Tan, you're elevating your tanning routine and unlocking the secret to your most natural tan. Whether you’re a first-time tanner or a seasoned pro, our formulas are designed to give you confidence in every application.
